Picking a Winner

Here's a recent spot illo I worked on for Barron's. (Full disclosure: I work there as a graphic designer in the art department.) The art ran with a story ranking the best (and worst) stock brokers over the previous 6 months, 1-year, 3-years and 5-years. In other words, which firms have done the best job picking winners. Art director was Diane Sipprelle.

This was an initial sketch that focused more on a happy and unhappy bettor. Here the decision was made to focus on just the horses.

Two more options, they went with the latter.