Tuesday, January 29, 2008

Putting a smile on your customer's faces

Over the past few months I've had the opportunity to work with art director David Waugh on a pair of assignments for ChannelPro Magazine. ChannelPro is a trade publication for Information Technology professionals servicing small and mid size businesses. Coincidentally, some of my friends from my days at RIT are now IT professionals.

Information Technology can be a pretty dry subject. Working with Dave is great because he tends to favor getting away from the literal and pushing the conceptual side of art. The image above was created for a feature on custome service. The spread can be seen on page 16 of this online edition of the magazine.

Below is another ChannelPro assignment. This was for a story on how the devices that keep us connected often make it more difficult to get things done. The spread can be seen online, on page 14.