Thursday, January 24, 2008

Seeing Spots

Over the past few months I've done some work for FOLIO, a trade magazine about magazine publishing. I've worked with, Art Director, Dan Trombetto, who is a very easy person to work with. All of the assignments have been spots for a recurring section at the front of the magazine called Login.

The most recently published was for an article on website architecture.

Originally Dan and his editors pitched a Rubik's cube image with different labels on the individual squares.

When it was decided that these might not reproduce well at a 5"x 5" size I suggested using a Soma cube in its place. Since it retained the puzzle solving concept, but also incorporated building something. Below are some initial sketches.

Below is another spot that ran with a story on publishers predicting trends for 2008. They wanted something that said fortune teller without looking "too tacky" I ended up producing this image based on a palm reading chart.

These sketches were rejected

This assignment was for social networking websites. The only requirements were show a crowd and computer. I created this.

And here are some of the rejects.

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