Monday, February 7, 2011
Attention ETF Shoppers
Here’s another quick-turnaround, spot illustration for Barron’s. This week the subject is Exchange Traded Funds. This particular story looks at one research firm’s evaluation system that may take away the guesswork out of choosing an ETF based on certain objectives.
Monday, January 31, 2011
Strong Like Bull
I survived the move to Bay Ridge and I'm happy to have a handful of projects to keep me busy as I settle into the new studio. It definitely beats hauling furniture and boxes up and down flights of stairs. Here's the first of those projects to see the light of day, a spot illo for Barron's. It ran with a semi-annual feature on Zacks Investment Research's ranking of stock pickers. Right now, everyone looks like a hero thanks to the nearly two-year old bull market. The full story is here.
Monday, January 10, 2011
Movin' Out
After three years in Park Slope, the wife and I are moving a few miles down Fourth Ave to Bay Ridge.
While we are getting settled, I will be unavailable for commissions with shorter deadlines until Wed., Jan. 19.
Until then, the best way to get in touch with me is via e-mail at john@johnwtomac.com. I can also be reached on my cell phone, (607) 280-7016.
Thanks for your understanding. I look forward to working with you soon.
While we are getting settled, I will be unavailable for commissions with shorter deadlines until Wed., Jan. 19.
Until then, the best way to get in touch with me is via e-mail at john@johnwtomac.com. I can also be reached on my cell phone, (607) 280-7016.
Thanks for your understanding. I look forward to working with you soon.
Tuesday, January 4, 2011
The Road to the Super Bowl
With the NFL Playoffs starting this weekend, this seems like a good time to share a recently completed project for the Dallas Observer
In early December, I was contacted by the alt weekly's extremely talented, art director Alexander Flores. He had an idea for a pin-up and art deco-inspired image for both a rack card and cover for a special guide being produced for "The Big Game" coming to town in February. He had just received on of my postcards and thought I'd be perfect for the job.
Alexander was kind enough to pass along a few images for inspiration, like this, this and this, as well as a thumbnail sketch, seen below.
I proceeded to a tighter version...
...which was tweaked a little more before heading on to the final.
This was a fun project to work on and at times it felt like Alex and I were thinking with the same brain. I hope to have the pleasure of working with him again.
Oh, and while we're on the topic of football, one more thing.
Wednesday, December 22, 2010
Happy Holidays
Here's this year's Christmas card, created for the most demanding of clients, my wonderful wife.
Merry Christmas and Happy New Year, everyone!
Wednesday, December 8, 2010
Moving Forward
Perhaps the most intimidating words an art director can mutter are "do whatever you want".
Doing whatever you want is pretty much the opposite of what illustration is. Sure there are varying degrees of freedom on any assignment, but usually there is a story or product or service that plays a role in determining, at least to some degree, what the art is going to be.
So I was a little nervous when Darren DiLieto asked me to create some artwork for his site, Hire An Illustrator, and told me I had free reign to do whatever I felt like. Unlike personal work, this was actually going to be seen by people and used. There would be no burying it if it was a total disaster.
At the same time, its also really cool to have someone put their faith in you to create whatever you want, knowing that the results will be good. So the fear subsided and excitement took over.
I picked up my sketchbook and returned to some earlier, half developed ideas that I had on how the future sucked. How we lacked all the wonderful things promised by Popular Mechanics and assorted futurists in the 1950s. The sort of things I had come up with while working on this. The jet pack seemed to be one of those things that never materialized. How nice it would be to fly into Manhattan from Brooklyn without sitting in traffic or waiting for the train like the some 19th Century man. It's 2010 we should have jet packs by now. That thinking inspired the sketch that turned into the image above.
Of course as I finished this up, I saw this. Maybe there's hope for the future after all.
Monday, November 29, 2010
Summer School
When you're working as an illustrator sometimes you are asked to create work pretty quickly. It's not unheard of to be get a call at noon and have to turn in work by 4 p.m. so it can be printed that evening morning.
Other times, the process moves along much slower.
Way back in the summer of ’09, I was contacted by Nicole Weinbrom from Fordham University. She was interested in seeing some additional samples of my work. I gathered some work together and fired it off. I didn't here from her and quickly forgot about our brief interaction. It was a strange summer. One in which I received many inquiries about my work, but only a fraction turned into actual commissions. The bottoming out economy might have had something to do with that.
Earlier this summer, while in Barcelona on my honeymoon, I was contacted by Nicole's boss Maggie Coyne. They were interested in having me create artwork to be used on the university's 2011 Summer Session course guide as well as some other promotional material. They gave me a great deal of freedom on this project. All they needed was something that said Summer, New York City and Education.
So after spending two weeks with my wife in Spain it was time to get reacquainted with my old friend, the drafting table. Here's what I came up with:
My first idea was to have a street scene with the NYC skyline in the background. The chracters in the background all would have been representative of various career paths related to the summer session's programs. This one had a little too much going on and lacked focus.
Next, I came up with this girl reading stretched out on the Brooklyn Bridge. This said summer and New York, but didn't really hint at any of Fordham's summer programs. There was something about the scale of the girl to the city though that I kind of liked.
This was a simpler idea that, unbeknownst to me, was too similar too art that had been used a few years earlier.
Who doesn't love a lazy river? This was an idea turning the East River into a lazy river. And really, who wouldn't want to float around reading in the East River or Hudson River on a 100ยบ day? This idea was rejected, but the merging of the cityscape and objects from the classroom was well received.
Finally, I married up the two ideas that were working, the oversized figure and classroom objects mixed into the cityscape to create this sketch. This required some minor adjustments, like giving the girl a ponytail to make her look younger and making her sit Indian style, but as you can see became the final art.
And with that a job that started to take shape in June of 2009 was published in November 2010.
Subscribe to:
Posts (Atom)













